My Work
SKIMS is a solutions-oriented brand creating the next generation of shapewear, loungewear, and underwear. We’re rapidly growing and looking for like-minded people to join our team who share our passion for innovation, technology, and advancing the industry.
Chlöe Bailey Partnership Campaign Launch
I spearheaded YITTY's first-ever partnership starring next-gen icon Chlöe.
I provided scripts for Lizzo, chose the best parts of her VO's, worked with legal, and guided the video team to align the voiceover with the visuals.
Since our pink color shop performed well, I pitched the idea of a blue shop on our website that would focus on summery blue hues. I wrote this email which drove traffic to the blue shop.
Grammy Gifts Insert
We'll be designing custom Yitty clutches for guests at the 2024 Grammy's. They'll receive these inserts in their goody bags.
Chloe Bailey Script
I created a script for Chlöe to talk about her collab with us and her go-to shapewear pieces.
Set your alarms! The Bi-Annual Sale is Coming Soon.
Searches for 'pink' have been increasing with the upcoming Barbie movie, so we wanted to create an email and page that aligns with the interest.
Wrote copy and provided creative direction for visuals to use in our March launch site assets.
How to find your SKIMS bra measurement.
Misc. Paid Social Ads
A guide on choosing the perfect SKIMS bra for you.
SKIMS partnership with Baby2Baby
This email is part of our efforts to increase panty shop sales.
Fall Shop Email
I named swim, pitched ways to position it, and defined storytelling across this innovative launch. I provided direction when stronger visuals could be used. All copy in the deck was written solely by me.
I crafted the script, caption, and partnered with the creative director on perfecting the voiceover over the visuals.
An example Babyletto's Tiktoks
A Guide To SKIMS Shapewear
I wrote all of the copy for the last three SKIMS swim collections.
I wanted to draw attention to SKIMS shops where we were looking to increase sales.
I wrote the copy for all of our social media content to help build a community and educate potential customers about our incredible supplements and Hydro-Nutrient System.
I crafted copy for the Blueshift website to uncomplicate the benefits of our supplements.
I led this project and copyedited/offered creative direction from start to finish.
Our Elderberry blend is a delicious, immune-supporting option that our customers can't get enough of.
This Sleep collateral card is included in a customers order when they order the Blueshift Sleep Supplement.
Our Pre+Probiotic blend is a staff (and customer) favorite for a good reason.
Showcase Skin Defense plus
I wrote this blog post as a ghost writer for Dr. Uma Naidoo.
Gut health and how it affects skin, immunity and mood
This is an email that shares summer blends you can't miss.
Why you should buy Energy + Focus from Blueshift
I led the narrative strategy for our biggest Valentine’s campaign ever, making sure all assets were cohesive across site, email, and social.
I strategized Cyber Monday preview emails that cut through the noise during this time of year and got 38% higher open rates than the year prior.
Blueshift Nutrition Press Release
I collaborated with the company founder to craft Blueshift Nutrition’s original Press Release.
This email campaign highlights LightStream’s philanthropic partnership with American Forests, celebrating the milestone of planting over one million trees.
How It Works Messaging: I strategized and created new membership messaging for YITTY to turn more leads into VIPs (sign up for our subscription).
Batch of Black Friday Emails (Promo)
I strategized a more direct-response oriented Black Friday campaign which resulted in us beating forecast by +42% and the prior year by +68%.
This flyer promotes LightStream’s two program options for dealers: the Paid Contractor/Retailer Program and the Consumer Discount Program. It emphasizes the potential revenue growth for businesses through customer referrals, offering co-branded marketing materials and self-service reporting.
This branding update showcases the refreshed logo for LightStream’s “Plant a Tree” initiative, promoting environmental responsibility through tree planting for every loan. The clean and minimal circular icon reinforces eco-friendliness, while the tagline “One loan.
This promotional design highlights the seamless and affordable loan services from LightStream, helping customers revamp their kitchens and bathrooms. With no hidden fees, low-interest rates, and personalized loan options, it emphasizes the ease of financing home improvements for those with good credit.
This direct mail piece targets individuals looking to consolidate high-interest debt with LightStream’s debt eraser card. It emphasizes a personalized approach with competitive APR rates, fast same-day funding, and a loan experience guarantee.