Hey, it’s Jaslyn.

Copy director, content designer & brand strategist based in Los Angeles.

Explore my projects

My Skills

  • Creative Direction (Copy)

  • Copy Editing

    Copyediting

  • Copywriting

    Copywriting

  • UX Writing

  • SEO writing

    SEO writing

  • Team Leadership

SKIMS

I helped define the SKIMS brand voice and led performance copywriting across the website, emails, taglines, product descriptions, and video, Kim Kardashian's scripts. I stayed on as a content consultant after my full-time role.

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My Work

WALMART

From Walmart Express to Health & Wellness to seasonal campaigns, I lead the concepting and copywriting behind work that reaches millions of customers.

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FABLETICS (YITTY)

I managed the team, defined our messaging across every channel, built the editorial calendars, and led a full voice and tone rebrand.

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BLUESHIFT NUTRITION

I built their brand voice, tone, and messaging pillars, then wrote clear, informative content around their mission of innovative nutritional supplements.

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LIGHTSTREAM

I wrote email campaigns and SEO-optimized content for LightStream, enhancing customer engagement and promoting initiatives like the “Plant a Tree” program to boost revenue and improve brand visibility.

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Working With Jaslyn

“Jaslyn is a smart, kind, conscientious, and productive employee.

In her time with CIENCE, she handled copywriting tasks (and so much more) with aplomb. She was organized and diligent in her approach, while at the same time grounded in 'southern charm'... A tremendous asset to the overall team.

I'd recommend her to future employers... You're getting a great mix of a curious mind blended with an individual who knows how to get 'er done.”

Eric Quanstrom, Head of Apollo Labs

“Excellence—that’s the word I think best describes Jaslyn. I’ve worked closely with Jaslyn for a few years now and have watched her excel in every one of her commitments. Having her as a copy lead on our creative team has improved our process and end product, both in timeliness and quality. Whether it’s a social media campaign, a direct mail strategy, or naming a new product, Jaslyn finds an agile way to deliver a compelling brand message. I truly believe everyone needs a content strategy powerhouse like Jaslyn on their team.”

Erika Nelson, Design Lead at Signet Jewelers

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